Conclusions and recommendations for online economics

Conclusions and recommendations for online economics the main aims and objectives of this topic were to analyze the main concepts and theories dealing with theories of business law in terms of e-commerce, consumer behavior, their purchasing power, cultural differences, acceptance of technology as a way of exchange economic, and its rapid adoption and spread, as well as the legal regulation of this market so widespread but also involved in Albania.

Its primary focus was the laws, rules, and guidelines issued by Albanian institutions, and practical examples of their treatment were used, especially about EU legislation. It was emphasized that the development of this new way of trading had brought new ideas and concepts in terms of the economic field, marketing, quality of services, organizational reform of businesses, and business law.

Given that e-commerce has brought numerous debates and discussions, the study’s central hypothesis was on the legal need to regulate this market and approximate it with EU legislation. To prove this hypothesis, the topic was based on two main research questions. The first investigated whether the current legislation included all areas in which the new electronic economy operates. The second question was about the influence that the EU exerts on Albanian legislation. Both before integration and in case of membership. Research methods include both primary and secondary sources as well as qualitative and quantitative studies.

Being a new field of study and a lack of official direct data for the development of Albania, this study included a random survey of 6 (six) Albanian electronic businesses registered in the National Registration Center (NRC). The official definition of the electronic economy in this topic was used as the official definition used in the Albanian legislation, as approved and published in the Official Gazette. It was pointed out that the main feature of these Internet service providers is their role as intermediaries, dependence on network effects, and the ability to reach as many users as possible across national borders at a low cost.

Internet service providers have other features that make them unique, such as their dependence on network effects, the capacity to increase across borders through online intermediaries. Still, some features distinguish them as individual species. To use an online service, it is necessary to set up a physical device connected to the World Wide Web, which in most cases, can be a smartphone or laptop. Some types of services must install additional physical equipment such as a web camera or a card reader. This way, online services can have different degrees and levels of being online, depending on the physical equipment needed.

In this, it was concluded that the Albanian legislation in force on electronic communications, information society, and media aims to: eliminate obstacles to the effective functioning of the internal market in electronic communications networks and services, promoting competition in the internal market; consumer protection, etc.

Despite the existence of legislation, the main problem remains its implementation and the high degree of informality. Although the existing laws have been drafted according to EU standards, Albania’s online commerce still appears problematic and chaotic. Most entities that engage in this activity are often unregistered, and consumers can easily fall prey to fraud.